Web design & branding · Mandurah & Perth

Not another ordinary website.

We create bold brands, beautiful websites and clever digital tools for small businesses that do things their own way. Totally Overthinking It, so you don't have to.

Let's work together → View our work
Mandurah Windscreens website designed by TOI Studio The Dance Complex parent portal on a phone

Recent workMandurah Windscreens · The Dance Complex

Our services

Creative solutions
for ambitious humans.

We call it TOI.

Because we totally overthink it, so you don't have to.

The TOI way

Think. Obsess. Impress.

T

Think

We take the time to understand your goals, your people and what makes your business different.

O

Obsess

We sweat the details, refine and tweak until everything works beautifully, not just looks good.

I

Impress

You get a website or brand that makes an impact and helps your business grow.

Our work · Beyond the brief

Real businesses. Real results.

More than what was asked. Exactly what was needed. Real stories from real local businesses.

See all stories

Systems and automations

Less admin. More doing what you love.

We also build the tools behind the scenes: trackers, notes, invoices and reports that run on their own.

Home build trackerStages, promises, costs and follow ups in one place. Support notes and invoicesNDIS session notes that write themselves, plus weekly invoices. Books and BASReceipts, invoices and BAS figures for sole traders. Stock and recipe plannerMin and max levels, critical items and recipes that work out what to order.
See systems we've built

Free website review · 30 seconds

How healthy is your website?

Pop in your website and we'll (over)think the basics for you: mobile, speed, Google, trust, how easy it is for customers to get in touch, and where automation could save you time. You'll see your score and top three quick wins right here, plus a one-page PDF report in your inbox.

  • Plain English, no jargon
  • Your top 3 quick wins
  • Time savers: bookings, forms, payments and more
  • One-page PDF report emailed to you
  • No obligation. We'll only email you about your report.

We'll email your one-page PDF report and may follow up once about your results. That's it. Privacy

Packages

Pick a starting point. We'll make it yours.

Every package can be tweaked. Fixed scope, clear pricing, no surprises. Prices in AUD.

TOI Brand

Brand starter

from $590

  • Logo with 3 initial concepts
  • Main, stacked & icon versions
  • Colour palette & font pairing
  • Simple brand guide
  • Social profile & cover graphics
Let's talk ideas

New · Quick start

Starter website

from $1,490

  • Up to 3 pages
  • Uses your existing logo
  • Mobile friendly & fast
  • Contact form & Google basics
  • Training to update it yourself
Get started

Most popular · TOI Digital

Brand + website

from $2,490

  • Everything in Brand starter
  • Up to 5 page website
  • Contact & enquiry forms
  • SEO basics & Google Business Profile
  • Training to update it yourself
Let's create

The full overthink

Brand + website + portal

from $3,990

  • Everything in Brand + website
  • Client portal for files, approvals and bookings
  • Automated enquiries & follow ups
  • Forms linked to your systems
  • 30 days support after launch
Go all in

Pay in 3. Split any project over $1,000 into three equal payments at no extra cost.

The extra bits

Website Glow Up Review

An honest review of your current site with a clear action plan.

$99

System or automation

One tool that saves you time: a tracker, notes, invoicing or reports.

from $790

See examples →

Care plan

Updates, backups, small changes & a monthly check in.

from $49/month

Compare plans →

Design on demand

Flyers, posters and social posts, one off or ongoing.

$60/hour

How we work

From first hello to launch day.

Eight clear steps. You'll always know where your project is, what's next and what we need from you. It's all in your client portal.

  1. 01

    Say hello

    Send an enquiry or try the free website review.

    You: a few details about your business.

  2. 02

    Discovery workbook

    Guided questions plus your pick of styles, colours and must haves. No calls needed.

    You: about 15 minutes, at your own pace.

  3. 03

    Quote

    We review your workbook and send a fixed scope quote with exactly what's included.

    You: read, ask questions, accept.

  4. 04

    Deposit & booking

    Your deposit locks in your start date and opens your portal.

    You: pay the deposit invoice.

  5. 05

    Onboarding

    One guided form for content, photos and access. Simple, step-by-step instructions for your domain. We never ask for passwords.

    You: fill in the form, send invites.

  6. 06

    Design & build

    Pick your favourite of two design directions, or bring your own design. Then we build, sharing previews as we go.

    You: choose a direction, then put the kettle on.

  7. 07

    Review & approve

    Leave feedback in one place. Included revision rounds, then final approval.

    You: feedback, then approve.

  8. 08

    Launch & care

    We go live, test everything and hand over, or look after it for you on a care plan.

    You: final invoice, then celebrate.

See the full process and flowcharts

About TOI Studio

Strategy, creativity and a bit extra.

TOI Studio is an independent creative digital design studio. Born from Kiwi roots, inspired by Māori culture and proudly creating out of Western Australia.

TOI stands for Totally Overthinking It. With a neurodivergent mind, overthinking is our superpower. We think about the things others skip, so your website, brand and systems actually work for your business.

Toi is also the te reo Māori word for art and creativity, which is exactly where every project starts.

  • KoruNew life and new beginnings. It unfurls at the heart of the o in our logo.
  • TwistTwo paths joined for life. It stands for the lasting relationships we build with our clients.
  • FernSteady, natural growth. It's what we help every business achieve.

Our approach →

FAQs

Questions, answered.

Can't see your question? Ask us We love overthinking things.

What does TOI stand for?

TOI stands for Totally Overthinking It: the extra thinking we put into every website, brand and system. Toi is also the te reo Māori word for art and creativity, which is where every project starts.

How much does a website cost in WA?

Our packages start from $590 for a brand starter, $1,490 for a starter website, $2,490 for brand + website and $3,990 for brand + website + client portal. Every quote is fixed scope, and you can pay in three instalments at no extra cost.

Where are you based?

We're a Western Australian studio working with businesses across Mandurah, Rockingham, Baldivis and Perth, and online with clients anywhere in Australia.

How long does a project take?

A brand starter usually takes two to three weeks, and a website takes three to six weeks. We'll give you a clear timeline in your quote, and you can follow progress in your client portal.

Is the free website review really free?

Yes. Enter your website and you'll get a score, your top three quick wins and a one-page PDF report, with no obligation. We'll only follow up about your report.

Do you help with Google and SEO?

Every site includes the SEO essentials: fast mobile pages, proper titles and descriptions, local business details, a sitemap and Google Search Console set-up. We can also help with your Google Business Profile.

Say kia ora

Got an idea? Let's overthink it together.

Starting from scratch, refreshing your brand, or bringing something brand new to life. Ready to start? Our discovery workbook is the fastest way to a quote. Just a question? Send a message here.

admin@toistudio.com.au
Western Australia